With billions of searches being performed on Google alone each day and competition for business becoming more and more intense, it\u2019s imperative that your website is able to make a strong impact on potential customers.<\/p>\n

10 Ways to Make your Website More Attractive to Customers<\/p>\n

\u00a0<\/span>Select A Catchy Domain Name<\/h3>\n

Remember, your domain name doesn\u2019t have to be your full company name. For example, if your business is named Bulletproof Manufacturing and Automotive Supplies, it wouldn\u2019t be advisable to use the domain bulletproofmanufacturingandautomotivesupplies.com. Instead, something like bulletproofmanufacturing.com or bulletproofsupplies.com would be a far better choice.<\/span><\/p>\n

Make It Easy To Navigate<\/h3>\n

When visitors arrive at your site, they must be able to reach your major products and services with minimal effort. It should be right there in front of them. If they instead have to spend an inordinate amount of time searching through a proverbial labyrinth of web pages just to find what they\u2019re looking for, then it\u2019s going to be a very unpleasant experience for them.<\/p>\n

Additionally, be sure that your business phone number, address and calls to action (CTA\u2019s) are clearly visible throughout the site, as has been done for our client,\u00a0Yemance.com.ng<\/a>.<\/p>\n

Avoid Stock Images<\/h3>\n

While it\u2019s tempting to simple use stock images throughout your site, it\u2019s far better to use your own. Photos of your personnel, premises and anything else that\u2019s relevant to your services helps to establish a sense of trust with potential clients.<\/span><\/p>\n

Update Your Site On A Regular Basis<\/h3>\n

No matter what industry you\u2019re in, visitors are most interested in what\u2019s new. If they look at your blog section and discover that your last article was posted 3 years ago, it says two things to them:<\/p>\n

\n
1. Your blog section is neglected<\/li>\n
2. Your blog posts are outdated and may contain information that has since been superseded<\/li>\n<\/ol>\n

   By adding high quality content to your site on a regular basis, you\u2019ll impress your new visitors and give previous visitors a reason to keep returning to your site.<\/p>\n

   Ensure Your Site Is Responsive (Mobile-Friendly)<\/h3>\n

   As of 2016, more people use mobile devices to browse the web than desktops. Since then, the gap between mobile and desktop usage has only continued to widen. This being the case, your website must be mobile-friendly. This involves having a\u00a0<\/span>responsive website<\/a>\u00a0that displays a version of your site that is optimized\u00a0for their particular device, ensuring the best possible user experience.<\/span><\/p>\n

   Provide A Detailed \u2018About Us\u2019 Page<\/h3>\n

   When somebody visits your site, they\u2019ll inevitably wish to learn about your company\u2019s\u00a0history and its employees, particularly the senior staff. Having this in there helps to establish credibility and helps to remove any doubt that a customer may have about doing business with you. This is especially important for online businesses that don\u2019t have a brick and mortar store. You need to be able to convince them that your operation is genuine.<\/span><\/p>\n

   Improve Your Website\u2019s Features<\/h3>\n

   If your site doesn\u2019t already have a blog, create one. If you provide pet bathing and grooming services, but don\u2019t have a gallery, add one! Visitors are keen to see what their beloved pets will look like once they\u2019ve received a first class trim, primp and wash. Think about what you can add or improve on your\u00a0<\/span>WordPress site<\/a>\u00a0to enhance the user experience for visitors.<\/span><\/p>\n

   Add A Testimonials Section<\/h3>\n

   What better way to entice others to enlist your services or buy products from you, than to have previous customers describe their experiences with your company. When adding testimonials, it\u2019s best to have ones that provide a suitable level of detail. Testimonials that merely read something along the lines of \u201cthese guys are amazing\u201d, really doesn\u2019t offer anything useful to would-be clients.<\/p>\n

   Typically, when customers complain about bad service they\u2019re received, they\u2019ll go to great lengths to explain why they feel so disenchanted with the company. This is precisely the level of detail required for the ideal positive reviews, as well.<\/p>\n

   Take Advantage Of Social Media<\/h3>\n

   Everyone uses social media nowadays, so it makes sense for businesses to take full advantage of this to inform, advertise and engage with their customers. Social media platforms are a great way to grow your customer base and get more and more people back onto your website.<\/span><\/p>\n

   Use Search Engine Optimization<\/a> (SEO)<\/h3>\n

   Whether it\u2019s a plumber to fix a leaking tap, a lawyer to settle a dispute, or a local seller who stocks a particular brand of luxury watch, no matter what a person is looking for, they\u2019re going to search for it on Google. A brand new website without\u00a0<\/span>Search Engine Optimisation<\/a>\u00a0(SEO) is a like a tiny star trapped within the deepest, darkest reaches of outer space; it\u2019s only visible to those who know of its existence. With SEO, your website will become visible to everyone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

   With billions of searches being performed on Google alone each day and competition for business becoming more and more intense, it\u2019s imperative that your website is able to make a strong impact on potential customers. 10 Ways to Make your Website More Attractive to Customers \u00a0Select A Catchy Domain Name Remember, your domain name doesn\u2019t<\/p>\n","protected":false},"author":1,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/posts\/112"}],"collection":[{"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":1,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/posts\/112\/revisions\/944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swagrite.com\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}